Why we dropped packages entirely
Between 2019 and 2022 we sold three-tier coaching plans. Bronze, Silver, Gold. The usual. What we found was that 70% of Silver clients never used the email-support hours baked into their plan, and most Gold clients only wanted the quarterly deep-dives, not the weekly check-ins they were paying for. We were charging people for things they did not want. Switching to itemised billing in early 2023 cut our average client spend by 18% while satisfaction scores went up. Clients stayed longer because they felt in control.